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Partnership announcement: The Green Quest

Partnership announcement: The Green Quest

The Green Quest welcomes MasterSustainability.today as their new sponsor

May 4th, 2026 - We are proud to announce that MasterSustainability.today is the new lead sponsor of The Green Quest, the FD Mediagroep's podcast about sustainability, impact, and entrepreneurship. 

The Green Quest, previously known as BNR Nieuwsradio Duurzaam, is available on every major streaming platform with a new episode out every week. A well known tv personality and sustainability advocate, host Harm Edens raises various sustainability issues and how entrepreneurs and organizations are actively working to put sustainable change into practice.

For MasterSustainability.today, the partnership is a logical next step. We believe sustainability only truly creates value when ambition is turned into action. Many organizations know they need to get started with ESG topics, but struggle with the practical execution: setting up processes, assigning responsibilities, and making compliance demonstrable.

The Green Quest - Announcement photo - 4-5-26

“The Green Quest shows how companies put sustainability into practice. That aligns perfectly with our mission: helping organizations make sustainability and compliance concrete, manageable, and actionable. Its an honour to bind ourselves to The Green Quest team of Harm Eden and the BNR. In our eyes, it is the ultimate Podcast for people who use their business and self to contribute to a livable planet for our children and grandchildren”  

John Brahim

CEO of MasterSustainability.today

 

A partnership that makes sense

With our software, we help companies make sustainability and compliance manageable. By combining knowledge, technology, and automation, we support organizations in structurally organizing their sustainability obligations.

The Green Quest strongly aligns with that mission. The podcast makes sustainability tangible by sharing stories from companies, entrepreneurs, and experts working toward real change. In doing so, the platform connects thinking with action — exactly what sustainable progress requires.

With this sponsorship, we want to contribute to greater visibility for practical sustainability solutions and the conversations needed to get companies moving.

We look forward to exploring sustainable stories from business together with The Green Quest and FD Mediagroep.

Explore the podcast

The Green Quest, previously known as BNR Nieuwsradio Duurzaam, is hosted by Dutch television and radio personality Harm Edens and is available on every major streaming platform. The first episode was released on May 4, with new episodes released on a weekly basis.