Achieving PPWR compliance

The regulation introduces rules for the entire lifecycle of packaging from design and production to disposal and reuse. It requires that packaging be recyclable by design, meaning companies must rethink formats, materials, and processes that stand in the way of effective recycling.

2.1 Goals of the PPWR

• Reduce packaging waste by cutting down unnecessary and single-use packaging.

• Make all packaging recyclable by 2030, with clear design-for-recycling rules.

• Harmonize packaging rules across the EU, ending national discrepancies and improving the internal market.

2.2 For who it will make a difference

The PPWR in principle applies to all entities that place packaging on the EU market, including manufacturers, importers, brand owners, retailers, online platforms, and packaging producers.

However, the regulation allows for certain exemptions and lighter obligations. Entities regarded as micro-enterprises (with fewer than 10 employees and either annual turnover or total balance ≤ €2 million) may be partially exempt—especially from some design, reuse or refill, or single-use packaging bans—though they are not fully exempt from EPR and reporting obligations.

Staying compliant with the PPWR requires a structured approach. Companies should begin by mapping all packaging they place on the market, identifying which items need redesign to meet recyclability, recycled-content, and labeling requirements.

Next, they must engage suppliers to verify material composition, set up data collection and reporting processes, and prepare for participation in extended producer responsibility schemes. Continuous monitoring will be key, since obligations will tighten over time with new reuse targets and recyclability criteria.

Let's break this down into manageable steps:

Starting with PPWR

Step 1 – Map your packaging
Create a full overview of all packaging you place on the EU market, including primary, secondary, and transport packaging. This gives you a clear picture of where PPWR will impact your business.

Step 2 – Identify compliance gaps
Compare your packaging portfolio against PPWR rules on recyclability, recycled content, labeling, and reuse. This highlights where redesign or supplier data is needed.

Step 3 – Redesign and involve suppliers
Work with suppliers to validate materials, secure certifications, and redesign packaging to meet recyclability and future reuse requirements. Early collaboration reduces risks and ensures smoother adaptation.

Step 4 – Set up reporting and monitoring
Implement systems to record, track, and report packaging data. Software tools can automate compliance tasks, simplify reporting, and give real-time insights to stay aligned with upcoming deadlines.

The role of software

Compliance software helps collect and validate packaging data, track recyclability and recycled-content targets, and generate reports for authorities.

By automating these processes and connecting suppliers, it reduces administrative burden and minimizes compliance risks. With a solid process and real-time insights, companies can adapt quickly to new PPWR requirements and stay ahead of upcoming deadlines.

For more information about compliance software we suggest to download our guide or to schedule a session with one of our experts on this topic.